Face-to-face networking and meeting people in person is still important in the age of social media platforms.
Our strong emphasis on business to business referrals is an important function.
Stay up to date with the latest information relevant to all business needs and access to educational resources to improve business skills
Our team has been active in building relationships, making contacts and assessing the views of our members The Longest Serving Business Association North of the River. Supporting Local Business Since 1994.
The Joondalup Business Association (JBA) represents a number of local business industries with members actively encouraged to promote and build their business connections.
At the JBA we embrace a ‘buy local’ ethos to ensure members increase their business through member to member business referrals.
Errant Venture Founder, Neil ‘Gerry’ Gerrard, has a military background serving in East Timor and Iraq. When he finished in the military, Gerry wanted a way of continuing to help people and wanted to teach how to be financially efficient and run a business properly.
Gerry strongly believes that with the right systems in place a business can thrive because valuable time is saved for working on more important tasks and fewer mistakes are made. If you want your business to run with the same military precision Gerry employs in his own business, you can’t look past Errant Venture.
Michelle Jenkins JP
An experienced business leader in Corporate and NGO positions holding Executive and CEO positions for over 25 years. Michelle has worked with the Corporate and NGO sector and has sat on Government NFP and Corporate Boards both in Australia and the UK, with experience in Strategy, Finance and Acquisitions/Mergers and Governance. Michelle was a Finalist in the Telstra Business Women’s awards 2019.
In her spare time, Michelle is a Justice of the Peace, a Board Director of BizLink (WA) awho support individuals with a disability in employment and the Aged and Community Care Providers Association (National) Board which is the peak body for the Aged Care sector.
Michelle is also passionate about supporting women into leadership roles and in mentoring and coaching future female leaders and a life long learner. She is currently studying transpersonal counselling and art therapy.
Michelle holds a Master's in Business Leadership, Diploma of Management - governance and financial planning qualifications in Australia and the UK.
Community Newspaper Group
Max has been involved with community issues in the Northern Suburbs for a number of years.
Having been the Sales Manager for the Joondalup and Wanneroo Times and previously based in Joondalup for over 5 years, Max has an appreciation of the business challenges within the area.
Max served as president of the JBA for two years and remains on the Board as Vice President to support the growth of business in the region.
Gold Seal Accounts
Kristy is a certified BAS Agent and has been in bookkeeping for over 20 years.
She is lucky enough to really enjoy what she does, and it shows. Her goal is help every client to enjoy doing their business finances just as much as she does.
Kristy has multiple certifications, in bookkeeping, finance and business and has worked in various positions with many different types of businesses in her long career.
Purely Real Estate
Yadi has a wealth of experience, not only in the complex world of real estate but also in industries like Construction, Building, Retail and Wholesale.
Over 30 years’ experience in administration, bookkeeping, sales and customer service roles has given Yadi a great all-round mix of skills ideally suited to running a successful real estate agency in Perth.
Yadi’s real estate experience over the last 10 years has included strata management, property management and of course many years of selling properties.
Yadi had initially attained her property management registration, then followed with getting her sales registration after she entered the industry. She has held a Diploma of Property Services (Agency Management) since June 2015 and has also attained her SCAWA Strata Management Accreditation in the same year.
Yadi thrives on helping clients realise their real estate goals whether it be selling or leasing by providing sound advice on presentation and marketing to help them achieve the best possible price for their home, investment or rental property.
Accelerate Business Performance
Serial entrepreneur and professional genius in the digital marketing space, Eby Mathew started his career in the corporate world working in one of the multinational corporations and technology giants of the time, Intel.
While the corporate world gave him great insight into systems, processes and influential networks, his entrepreneurial spirit drew him towards the small business world. He moved to the Middle East where he began working as a business development manager. This opened a completely new world to him where he saw the diversity and potential for growth in small and medium businesses.
He grew a passion for small to medium businesses and a love for technology which kept him on a constant path of innovation, automation and growth.
When he moved to Australia, he worked in various companies in diverse roles constantly learning at every stage about different aspects of business operations.
Finally, he started his own marketing agency and quickly grew it to a 6-figure business.
Running the agency continually exposed him to several industries and many business opportunities presented themselves to him. Connecting with various influencers he gained vast experience and knowledge in a wide range of industries.
From there he developed a love for software and real estate. Having a heart that wants to give back to the community, Eby began working with NDIS licensed personnel to help build quality dwellings for disabled people while bringing profits to the investors.
Eby strongly believes in bridging the gap between where people are at and what they desire.
To him building trust is paramount in any relationship, be it business or personal.
Edith Cowan University
Associate Professor (Dr) Joshua Aston is the Associate Dean (Law) and a member of the Executive Team in the School of Business and Law, Edith Cowan University based in Western Australia. He has served as the former Dean and Assistant Professor of Law at Gujarat National Law University, (India). and Assistant Professor of Law and Deputy Director of Symbiosis Law School, (India)..
He is a recipient of the (Deutscher Akademischer Austauschdienst) DAAD scholarship and was a Research Scholar by the Institute of Air, Space and Cyber Law, University of Cologne, Germany. He is a Fellow of the Asian Law Institute, National University of Singapore, Singapore. Dr Aston is an Honorary Lieutenant Commander in the Indian Sea Cadet Corps and served the Royal Naval Reserve (UK) for 2 years.
He is a member of various academic committees and bodies at the University as well as other Universities and Institutes where he actively participates and advises on various academic and legal issues.
Staying in Touch
Liz is the Creative Director and Marketing Strategist in her company, Staying in Touch – a marketing, graphic design, and web development studio based in Connolly.
An MBA from UWA, and many years experience in business, means Liz can apply her expertise in marketing, business development and strategic thinking to assist her clients. She has been an active member of the JBA since 1995, when she launched Staying in Touch, and had previously served on the Board for four years.
Liz has been a member of the Joondalup Economic Development Initiative (JEDI) roundtable since it was formed in 2021. The JEDI meet regularly to facilitate collaboration between key stakeholders and business representatives to drive Joondalup’s future economic objectives.
Liz’s passion for helping businesses develop and grow has motivated her to take on various roles over the years. She was a Small Business Advisor for the WA Business Growth Centre for two years, and has held positions on boards including the State Training Board Small Business Training Committee, the Business Enterprise Centre Joondalup Board, and the McCusker Learning & Development Strategic Advisory Group. From 1997 to 2020 Liz was a member of BPW Australia (Business & Professional Women) and held board positions at local, state and national levels. She has presented at many conferences, seminars and workshops on topics related to business and marketing.
First Western Realty
Doreen Sharma is a highly dedicated and experienced professional now serving on the JBA Board.
With a strong background in business and real estate, Doreen brings a wealth of knowledge, expertise and enthusiasm to the board. She is a results-driven individual with a proven track record of success, having received the prestigious Joondalup Business Association Best New Business Award 2021. Doreen is dedicated to the growth and success of her clients and the organisations she works with, and is committed to building lasting relationships based on open communication and trust.
Doreen is well-respected in the real estate industry and has built a reputation for her natural talent, ability to adapt quickly, and deep understanding of the local market in both Australia and Fiji. As an active member of the Joondalup business community, Doreen possesses a unique perspective on the market and its trends. Now as a JBA board member, Doreen is dedicated to contributing to the board's mission and objectives, and making a positive impact on the success of the organisation.
With a passion for professional development, Doreen is always seeking opportunities to further her education and stay current with the latest industry developments.
How to improve your marketing content
How to improve your marketing content
How to improve your marketing content